Did you know there are people with a specific skill set who can jumpstart your business? Copywriters like Jon Reyes and Jason Kanigan have the knowledge and experience to grow your business fast. Jon Reyes has been a copywriter for many years and worked for some of the top personal development names. With fellow copywriter and Cold Star Project host Jason Kanigan, Jon discusses: working with the major factor of Compliance in copy, and how to scale with compliance as a limiter on what you can say the power of using revealing flaws and shortcomings in copy, the use of repulsive copy and story telling to attract the best audiences and push away those who are not a fit, and how superiority creates skepticism--and how to fight that Conversion Rate Optimization, and how CRO can work on two levels--technical, like button colors, versus business building CRO, such as brand voice structuring copywriting deals today, compared with 5-10 years ago* why a business owner is better off hiring an experienced copywriter rather than an inexperienced hotshot who promises the worldUSEFUL LINKS:Jon's website: https://www.jonreyes.net/Email Jon at: jon@copyblueprints.com OpEx Society: https://www.opexsociety.orgAmerica's Future Series: https://www.americas-fs.org/Talk to Cold Star: https://coldstartech.com/talktous