Many clinic owners struggle with designing and implementing their long-game SEO (search engine optimization) strategy. And that’s okay, because, hey, you have a business to focus on and SEO can get complicated; especially with so many myths and misconceptions floating around.

So we’d like to take this opportunity to clear up some of those SEO myths and go over the old-school SEO practices, bad SEO applications, and just plain wrong SEO implementation.

We’re thrilled to sit down with Rachel Lindteigen, content marketing expert and founder of Etched Marketing, to go over the ins and outs of SEO, how to avoid the pitfalls, and how to adhere to genuine, current SEO best practices.

Here’s what you can expect to take away from this episode:

• Some truly tragic SEO myths that hold businesses back
• How a great SEO plan can help your business
• Why you can’t rely solely on SEO tools for your SEO campaign
• Why a good SEO teacher is the biggest component of your SEO strategy
• How paid search works with organic search
• How SEO audits will pay off big time
• And more

Are you ready to learn how to avoid SEO myths and create a solid SEO plan? Let’s do this!

Selected links and other resources related to this episode:

• Propel Marketing & Design - https://propelyourcompany.com/
• Propel Your Practice Podcast - https://podcasts.apple.com/podcast/id1611063589
• Etched Marketing - https://www.etchedmarketing.com/
• Google Analytics - https://analytics.google.com/
• Yoast SEO - https://yoast.com/wordpress/plugins/seo/
• Google Search Console - https://search.google.com/search-console/
• Google Business Profile - https://www.google.com/business/
• Suggest a topic for an upcoming episode of the Propel Your Practice Podcast - https://propelyourcompany.com/podcast-topics
• Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads - https://propelyourcompany.com/learn