Why putting my prices up got me more clients, and why it's time for you to put your prices up too.

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In today's episode, we're going to be talking about why putting my prices up got me more clients, and why it's time for you to put your prices up too.

Now, that's a bold statement. Isn't it? So let me tell you why it's true.

Most people when they start out as a therapist and I'm guessing you're the same, set their prices by looking around and seeing what other massage therapists are charging in the local area.

And they'll set their prices somewhere, probably a bit below what the medium level is in their area, they certainly won't set their price higher because "Goodness me you're not worth that are you, can't possibly charge that much!" So I'm guessing that's what you've done as well!

The thing about setting your prices that way is that there are a number of drawbacks. Firstly you need to be basing your price on what you need and want to earn to be making a profitable business, and to be making an actual income and living.

The problem with setting your prices based on what other people are charging is that doesn't take into account anything like your costs, or the amount of time and money that you've put into training, into setting up your business, or how much you need to be personally earning to make your business viable.

So if you are charging 25 pounds an hour, because the massage therapist down the road is charging 30 and you don't want to be more expensive than them, or "you won't get business", then how are you ever going to cover the cost of your training? Or your room expenses? Your laundry costs, your equipment, your oils your waxes, and actually be taking some money home at the end of the month?

The answer is, the only way you're going to be able to do that is if you work more hours, if you get more clients in, and if you work yourself into the ground.

There's absolutely nothing wrong with working more hours and getting more clients in but wouldn't you rather be doing it for a decent rate?

One of the problems with setting your prices too low is that you're going to be attracting the wrong type of people to your business. You're going to be attracting bargain hunters and freebie seekers and people who just want the cheapest thing that they can find every time.

They're not necessarily going to be the type of clients who will come back or who will refer people to you, or give you repeat business because these types of people's goal is just to pay as little as possible for what they're getting.

Long term in business, you want people who have got better goals, such as health, or fixing a problem, and who are going to be coming back to you.

When I was starting out, I had a client come in once for an appointment.
I had my prices too low and I was doing an offer. So she was getting the appointment for really cheap.

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