In this episode of That Indian SaaS Guy, we talk with Ankur Khanna(A B2B Marketing Specialist who has worked for the best brands in the EdTech domain and scaled them to tens of millions of ARR from scratch). He has also been a Lead of Marketing at Influential Accelerators to scale their business with B2B Micro Events.

He is a firm believer of the role of empathy in B2B Marketing, hence he talks about how exactly he used this process to understand his customers and form a passionate community of high paying customers around the businesses he has worked within the last 8 years.

We also talk about what the future of Retail Technology can look like and bust many of the myths of entrepreneurs in the space. So amazing stuff coming in...Ready are we!