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How much of your SEO is hiding in plain sight... inside your images?

In this episode of Here’s What I Learned, I’m joined by SEO strategist Brittany Herzberg for a real-time experiment: what happens when you stop uploading “IMG4532” and start treating image titles like actual search signals. We get into how Google reads your image file names, what to name them (without turning into a keyword-stuffing goblin), and how to track whether the changes are working using Google Search Console.

If you’re a creative service provider who’s sitting on a backlog of blog graphics, portfolio images, or content assets, this is one of those “small change, big ripple” conversations.

In this episode, we cover:

• Why image titles matter for SEO (and why “IMG_4532” is not helping you)
• How one quick rename can get you showing up in Google Image results
• A simple way to decide what to name images
• Keyword research that does not require a 12-tab spiral
• A practical guideline for image naming length, plus why hyphens matter
• When to use location keywords (and why consistency matters)
• How long to run the experiment and what to track so you actually know if it worked

I’m renaming image titles across my site using Brittany’s approach, then tracking results in Google Search Console for 1 to 2 months. I’ll add my baseline notes and updates after the fact.

You can find Brittany at:

• Website: brittanyherzberg.com
• Instagram: @brittany_herzberg
• Threads: @brittany_herzberg
• The Basic B podcast

Mentioned in the episode:

• Google Search Console (and the “Insights” tab)
• Ubersuggest (free Chrome extension)
• Keysearch (use code KSDISC for 20% off)
• The Energetics & Intention Behind Your SEO Strategy podcast episode

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Proud member of the Feminist Podcasters Collective, a community of indie creators amplifying each other’s work through collaboration and care.

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US