It's arguably the most important region in the world for wine, but it is also the most intimidating. Especially since it doesn't say 'Cabernet Sauvignon from Bordeaux, France' on the bottle.
There's all these French words and the labels look so luxurious. The prices match the labels, and it seems like you're in the wrong area of the store.
But... Bordeaux is approachable even to the beginner drinker. Bottles for $13 can be found, and their quality will not disappoint.
For 'generic' labels look for:-Reds:
1. Bordeaux
2. Bordeaux Supérieur
3. Côte de Bordeaux
-Whites:1. Bordeaux
2. Bordeaux Blanc
-Rose:1. Bordeaux Rosé
2. Bordeaux Clairet
-Sparkling:1. Crémant de Bordeaux