In this episode of our podcast, we discuss the evolving landscape of off-market real estate with industry legend Lisa Novak. Lisa and Lee Woodward have been closely monitoring these transactions and expressing concerns about their potential ramifications for years.
Lisa shares her perspective on the emerging trend of "off-market," where properties are sold without the involvement of real estate professionals. She emphasizes the importance of protecting the asset and highlights the legal implications of signing agreements that immediately place properties on the market.
As a real estate professional, Lisa stresses the significance of running pre-marketing campaigns to gauge the pricing engagement level of the purchasing community before opening up listings to a wider audience. She underscores the value experienced agents bring, leveraging their marketplace knowledge and followers to achieve the best outcomes for achieving successful outcomes for buyers and sellers alike.

Hosted by Lee Woodward and brought to you by Realtair.

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