We continue our conversation with Daryl, who brings us through his journey to founding Re:noun, a performance marketing agency. After his bartending days were over, he was roped into real estate by his dad, who had high hopes in Daryl taking over. Why did he not continue with real estate and choose the marketing route instead? What was his unique selling point? How did he capitalise on his wins and bounce back from his failure? How do you pitch to cold clients via emails?
All this and more on this episode of Mind Your Business SG.
Head over to https://renoun.digital/ to check out how they can bring your e-commerce store to the next level.
Re:noun is a performance marketing agency. Formerly known as Two Men Social, re:noun was established by two long-standing friends with a passion for branding and advertising.
Hoseiki: Inspired by the wisdom and ancient traditions of Asian cultures, we have created a luxurious jewellery brand using exotic gemstones and modern fengshui elements. We hope to empower your life with the right set of jewellery that will suit you or your loved ones.
Guest:
Daryl is the co-founder of Re:noun and Hoseiki
Re:noun: https://renoun.digital/
Hoseiki: https://hoseiki.com/
Join us every Monday as we hold candid conversations about the starting points of Sales and Business.
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Hosts:
Tahmid Nasif : https://www.instagram.com/tahmzup/
Arshvyn Prakas: https://www.instagram.com/arshvynprakas/
Show notes:
01:24 : I was told not to have 2 businesses. Focus on 1. [Daryl]
02:23 : I got his friends to help me convince my dad to let me leave real estate [Daryl]
03:21 : I got my first E=commerce client and doubled their return on ad spend (ROAS) [Daryl]
04:15 : How I doubled their ROAS [Daryl]
05:33 : I got a partner to join the business [Daryl]
07:45 : How I kept sharpening my AD skills – read this book : Breakthrough advertising [Daryl]
10:39: There was still a lot of rejections, we did portfolio projects to build trust [Daryl]
12:30 : We gave ourself a time period, do not give up [Daryl]
14:15: I did not let the failures keep me down – how to manage your mind [Daryl]
16:20: Our big break finally came [Daryl]
18:10: Tips on cold emails [Daryl]
19:10: Craft each email with value [Daryl]
As always, thank you for listening. We hope you found value in this.