I’m so glad that you are back for episode two!

If you are here, you probably listened to episode one which gave an overview of The Sales Team Success Formula and you are here now to start digging into the details - that’s excellent - let’s get into it!

In this episode, I’ll spend a few minutes telling you what to expect in these first 10 episodes - the detailed, guided tour of all of the pieces of the formula that I promised in episode one. These first 10 episodes together will give you a deep understanding of how the formula works and show you exactly how you can bring it and all of the benefits that come with it into your sales organization, big or small.

After that brief overview of upcoming episodes, we’ll focus this episode on the first big step in the formula - making sure that your salespeople are talking to the right people (i.e. building a Target Client Profile).

If you are not talking to the right people, it’s going to be practically impossible to get to the right place - so we’ll start here and build up into things like effective sales messaging, sales process, and so much more as we progress through the formula.

So thanks for joining me for The Sales Team Success Formula podcast!

Here’s to your success!