Ivonne returns to talk about a new type of user generated content! I initially thought we would have a clear line drawn between influencers and UGC as a result of this conversation, but the lines are blurred more than ever. Ivonne does an amazing job explaining "staged UGC" and how it varies between influencers and the traditional UGC we're used to seeing.

Ivonne is a marketer at TINT and hosts the Future of Marketing podcast, which has a newsletter on its own! Outside of work Ivonne loves to travel!