In this conversation, two industry insiders (Karolina Barnes, ESTILA and Rosie Davies, PR Dispatch) will be discussing key trends in PR, helping you shape your result-driven PR strategies. Highlighting five important changes every independent creatively-led business can easily prepare for and integrate into their PR campaigns and pitches, you will leave this session with actionable insider tips. Through case studies and examples, we will cover story angles and pitching tactics for you to maximise your PR efforts and budgets, bringing it all together into an effective PR plan for the whole year ahead. An unmissable opportunity to gain insightful information your business will benefit from, helping you stand out more in front of editors and journalists, and driving the best possible PR results for you in 2022.