One way to get your social media followers to tune in to your new podcast is to let them know that you’re running a contest or giveaway. You can tease the giveaway but inform your social audience they have to tune in to your latest episode for the details. In the episode, you can let listeners know that if they share a review of your podcast on iTunes, or wherever you prefer, they’ll be entered to win a prize. You can give away branded merchandise or gift cards. The prizes don’t generally need a high dollar value for people to get excited. A five-dollar coffee gift card can get you a surprisingly high amount of interest. But if you do go for low value, try to give more than one away. You don’t want to be labeled as a cheapskate.