Reviews can be hard to swallow, especially if they are negative. One way you can use your competitors' reviews for good is to read them. Good or bad, take some time to see what people love and hate about podcasters you’ve defined as competition. Pay special attention to the negative reviews being left about their show and episodes. These can be gold mines of information on what you can do to grow your own audience and maybe even how to best your competition in the rankings. competitor's