In a previous episode, we covered transcripts, which are useful in their own right. But when thinking of ways to expand how you can market individual episodes of your show, consider writing blog posts on the topic being discussed. This allows you to embed your episode player in the blog post, link out to supporting articles, as well as reference other posts and episodes within your website that may be relevant to the topic. This also gives you another piece of content to share through social media to draw in potential listeners who may have missed or ignored posts regarding your show.