Triggered: Recent Episodes

Jen Bryan & Aoife Jacob

Welcome to Triggered. The podcast where Aoife Jacob and Jen Bryan talk through all the things that trigger us marketers while helping businesses grow.

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This week on Triggered is all about those 2023 predictions doing the rounds.

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered is all about inbox zero. Productivity hack? Or Vanity Metric?

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered is all about automations and AI

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered is all about go to market strategies! 

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered is all about how the new world of going viral on social media.

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered is all about how the new world of Google Analytics!

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered is all about how often people try to use marketing as a way to build short term growth instant gratification rather than building for long term growth.

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered is all about vanity metrics. What they are, when they become vanity metrics and how to think about what's your north star.

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered is all about content production for social media including what triggered the conversation - sensationalist Twitter Threads! 

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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This week on Triggered we welcome aboard our newest co-host Craig Zingerline! 

This week is all about the advice we see across social media that get's particularly sensationalist when the market turns.

Reach out to let us know your thoughts!

Craig Zingerline: https://www.linkedin.com/in/craigzingerline/
Jen Bryan: https://www.linkedin.com/in/jenniferbryan1/
Aoife Jacob: https://www.linkedin.com/in/aoife-jacob-99719a98/

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In this week Aoife & Jen chat with Craig Zingerline about slack. Getting into the issues products have when they leave money on the table and we dig into product led growth.

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Website popups. A necessary evil. This week Aoife and Jen are triggered by them and discuss how they can be done well to get the engagement they deserve. 

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This week on Triggered Aoife & Jen chat about all things discount in your marketing strategies.

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It's really hard to get content out there with consistency and that delivers engagement. This week Aoife & Jen chat about the common pitfalls that can happen when companies jump on the bandwagon of trends. 

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This week on Triggered Aoife and Jen chat about the world of opting in and opting out. 

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This week on Triggered Aoife & Jen chat about the world of cold emails. Arguably one of the most triggering areas of the digital marketing space.

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This week on Triggered Jen and Aoife chat about the good, the bad and the ugly when it comes to LinkedIn and LinkedIn posting.

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Welcome to week one of the Triggered podcast hosted by Jen Bryan and Aoife Jacob. This week we're feeling a little triggered by the Google Ad Reps. In this episode we talk about the good and the bad when it comes to Google ad reps and offer our take on how to navigates calls with them.