Keymaker Nation: Recent Episodes
keymakernation
Business podcast that helps creators, problem solvers and keymakers move from employee to entrepreneur.
In episode 38, I give you one Facebook ads strategy that you can execute today for offers that your business runs. Make sure Facebook pixel is installed.
- Run campaign type post engagement to build social proof
- Run campaign type traffic to train Facebook pixel
- Run campaign type conversion and retarget based on trained Facebook pixel
Links: https://www.facebook.com/groups/keymaker.nation
In episode 37, I have just one question for you...
What is that one step you can take today in your business in your life that will move you one step towards that best version of yourself?
Links: https://www.facebook.com/groups/keymaker.nation
In episode 36, I talk about an amazing individual and business owner, Isaac Lidsky.
I saw him getting interviewed from one of the channels I follow on YouTube. From the ages of 13-25 he lost his eyesight. His story is amazing and he's got some really good advice for you as a business owner.
Learn how to give your inner strongman a voice and lessen the voice of your inner critic by focusing on what's here and now and the next best step you can take.
Links: https://www.facebook.com/groups/keymaker.nation
In episode 35, I talk about spending your time on the 5% of activities that will move your business forward.
Links: https://www.facebook.com/groups/keymaker.nation
In episode 34, I cover the topic, to be bigger, act bigger.
I got the idea from Rick Mulready's The Art Of Paid Traffic podcast when he was interviewing one of his guests, James Wedmore.
- drop the conditional living/thinking
- sometimes transformation can only come from a transaction (when you have skin in the game)
- stop waiting for permission to create an offer
- 5% of our activities actually move the business forward
- the story of the fisherman and his trophy - how bad you want it?
Links: https://www.facebook.com/groups/keymaker.nation https://www.keymakernation.com/podcast/34
In episode 33, I talk about how it's time to make the mental shift and claim your entrepreneurship. When you make the mental shift, there's something internal that happens that's hard to explain but ultimately you become more confident as business owner.
Links: https://www.facebook.com/groups/keymaker.nation https://www.keymakernation.com/podcast/33
In episode 32, I talk about how funnel building is like camping and hiking.
Camping and hiking can be miserable at first, then less miserable, then even comfortable. Just think of the follow upgrades...
- boots
- hiking poles
- socks
- tent
- sleeping bag
- backpack
- cinch sacks
Funnel building is similar when you make small but noticeable differences.
Links: https://www.facebook.com/groups/keymaker.nation https://www.keymakernation.com/podcast/32
In episode 31, I talk about the upcoming updates to the podcast and business for the following week.
Links: https://www.facebook.com/groups/keymaker.nation https://www.keymakernation.com/podcast/31
In episode 30, I talk about all the episodes I covered for the previous week and any new business developments.
Links: https://www.facebook.com/groups/keymaker.nation
In episode 29, I talk about one of the time hacks I use.
This is time hack 2x: * YouTube * Audible * Udemy * Podcast
Links: https://www.facebook.com/groups/keymaker.nation https://www.keymakernation.com/podcast/29
In episode 28, I talk about the most important pillar for your business as a small business owner or solopreneur.
The 5 pillars as discussed in a previous episode, episode 26: * marketing * sales * delivery * operations * finance
And once I identify the top pillar, I also talk about how to make sure you're executing on it.
Links: https://www.facebook.com/groups/keymaker.nation
In episode 27, I talk about why no one wants to buy your product or service and what you can do to fix it.
Hint: It has to do with your targeting and messaging.
Links: https://www.facebook.com/groups/keymaker.nation https://www.keymakernation.com/podcast/27/ (Full Transcript)
In episode 26, I mention the 5 pillars of business, where I learned it from and how it might apply to your business as an entrepreneur/solopreneur.
Links: https://www.facebook.com/groups/keymaker.nation https://www.keymakernation.com/podcast/26/ (Full Transcript)
In episode 25, I talk about flipping your funnel and the cost of inaction.
I also do a follow up segment on previous episodes. In the followup I cover the following:
- using the closed caption from YouTube as transcription for my videos
- minimum viable funnel - original thought, but not first to promulgate the idea
- podcast publishing and submission status
- podcast funnel structure
I talk about Alex Mandossian and his conversation with Dave Woodward related to his strategy of flipping your funnel and how you can sell using COI even with no testimonials and no guarantees or historical examples for ROI.
Links: https://www.facebook.com/groups/keymaker.nation https://www.keymakernation.com/podcast/25/ (Full Transcript)
In episode 24, I talk about course creation on Udemy and how that fits into your funnel strategy.
Can Udemy really fit into your funnel strategy?
Yes, it has a place. Use Udemy to build an audience. It can be especially good if you have little or no audience.
If Udemy sells your course, you earn 50% of the revenue. If you refer people to your course and they purchase, you earn 97% of the revenue.
So refer where possible, but build into your course a path for the student to get into your Facebook group and/or email list.
Your goal is to get your audience into traffic you own (your email list). Ultimately, an email list is how you own the traffic. And Facebook Messenger bot, among other things, is a good vehicle to get your clients to your email list.
Your funnel building software still has its place. You can use it to direct your clients into your mid to high value ladder offers once you have them on your list.
Links: Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/24/
In episode 23, I talk about how being an entrepreneur is like learning to ride a bike.
- You start with training wheels (a few clients or products sales)...
- then graduate to no training wheels (you become self-sustaining)...
- then you fall over, you get hurt (lose enough clients to hurt you financially)...
- and if you still want to finally learn to ride, then you have to get up and do it all over again (get back out there and get more clients or sell more of your product)...
- And eventually, after a lot of pain and a lot of attempts (hiring employees, bring products to market)...
- you ride with no training wheels and no one giving you a push (your business sustains itself).
Links: Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/23/
Join me in the Keymaker Nation private Facebook Group: https://www.facebook.com/groups/keymaker.nation
In episode 22, I build on the content distribution strategy from episode 17.
I gave useful tips to help amplify your voice.
- use the CC from YouTube to help the caption for your silent Facebook feed videos
- transcribe the audio from your podcast and put it on a blog for search engine optimization
- give yourself a voice by sharing your expertise
Links: Facebook Private Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/22/
In episode 21, I give you a funnel hacking podcast technique that I picked up from Dave Woodward of ClickFunnels and Funnel Hacker Radio.
It basically covers the age old question of how to monetize a podcast. And this technique is a very natural way to move an audience into your funnels.
Links: Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/21/
In episode 20, I cover how to grow your audience without a list.
I mention specifically how to do this with relation to podcasting and I include 4 keys to keep in mind for this topic.
- You must be an expert on a topic.
- You must be able to tell your story well.
- Must have a media page.
- Reach out to podcasters in your niche.
Plus bonus... refer to episode 17 for my thoughts on content distribution on a budget.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/20
In episode 19, I actually talk about two things.
- When to quit your job
- Don't bite the hand that feeds
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/19
In episode 18, I cover the basics of creating an irresistible offer and use one of my own offers as an example for improvement.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/18
In episode 17, I give every aspiring solopreneur/entrepreneur a content distribution strategy whether you're on a budget or not.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/17
In episode 16, I mention that you will never have as much free time as you do now.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/16
In episode 15, I cover 2 topics: visualizing the numbers and focusing on the income-generating activities while outsourcing everything else.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/15
In episode 14, I cover 3 topics: funnel building, overcoming your own objections, becoming an expert with a new, but related high income skill.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/14
In episode 13, I continue the conversation about getting a mentor you can trust and how I trust Russell as a mentor. I also talk about my own journey to become an expert.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/13
In episode 12, I talk about the importance of finding a mentor you trust for your business, putting blinders on and taking action.
Don't let the fact you can't connect with a mentor in person prevent you from finding a mentor. Read books from mentors you trust. Connect with mentors online. You shouldn't be moving your business forward without seeking advice from someone you trust.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/12
In episode 11, I talk about some advice I got from another podcast and how it relates to how many times my ad got rejected for one of my current funnels.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/11
Episode 10 hits on the topic of your first success and how getting to 10x seems difficult when you haven't gone from 0 to 1x.
Insight #10 touches on course building and separating your time from your income. I also talk about the mindset of an entrepreneur and going from 0 to 1x in your business.
Creating a product around this concept in my business would fall somewhere in the bottom to middle of my business' value ladder. From a product standpoint, creating something like this would be easily affordable to a new entrepreneur help get new entrepreneurs to believe in themselves and make smart decisions starting out so they can take the next step toward success in their business.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/10
Episode 9 covers how the truth hurts.
Insight #9 is the truth about selling. The truth about selling hurts if your a software engineer. But your business needs a good marketing team, someone who can sell and if you're lucky a rainmaker.
As much as the truth about selling hurts, especially if you're a software engineer, it can be freeing to finally accept it. The truth is related to the fact that in order for your income to be separated from your time, you need to be good at selling.
And if you're a software engineer, there are only a few scenarios where you can separate your time from your income; otherwise, the business you're with may view your skill set on some level as a commodity.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation
Episode 8 covers two concepts, your giving your little voice too much power and stop absolving yourself of responsibility.
Insight #8 is set your mind straight. Too often, we let our inner voice drown out our ability to stand tall and be heard. See how I started addressing that.
Also, stop cutting people down and hating on their successes. That's hurting you! When you cut people down you're coming up with excuses for other people's success and in turn, excusing yourself from taking responsibility for your failures.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/9
Episode 8 covers two concepts, your giving your little voice too much power and stop absolving yourself of responsibility.
Insight #8 is set your mind straight. Too often, we let our inner voice drown out our ability to stand tall and be heard. See how I started addressing that.
Also, stop cutting people down and hating on their successes. That's hurting you! When you cut people down you're coming up with excuses for other people's success and in turn, excusing yourself from taking responsibility for your failures.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/8
In episode 7, we talk about business direction, the current funnel I'm working on and minimum viable funnel (MVF).
Insight #7 is minimum viable funnel. Similar to the concept of a minimum viable product, what is the minimum viable funnel you can create to get your funnel off the ground and out to the world.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/7
In episode 6, we talk about breaking false beliefs.
Insight #6 is breaking false beliefs. What false beliefs are holding you back from advancing your business and related skillsets. For me, it's been that my really awesome software product will be so good, it will sell itself. No, I need to learn to sell and market better.
Another false belief is that all you need for your business branding is logo and related logo materials. No, my face needs to be all over my products alongside my logos to boost my marketing and sales.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/6
Episode 5 shares a look into the current state of my business.
Insight #5 is other people's products. When you're starting your business, maybe when you're in the solopreneur phase, sometimes you don't have a product yet and you have to figure out how you can sell other people's products while you're working on building your own products.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/5
Episode 4 continues the Podcast Intro.
Insight #4 Does your community have a manifesto?
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/4
Episode 3 continues the Podcast Intro.
Insight #3 is the importance of building your tribe / cult-ure / community.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Transcript: https://www.keymakernation.com/podcast/3
Episode 2 continues the Podcast Intro.
Insight #2 is your business may need 3 archetypes to succeed: hipster, hacker, hustler.
Links: Facebook Group: https://www.facebook.com/groups/keymaker.nation Full Transcript: https://www.keymakernation.com/podcast/2
You've got to start somewhere. This is episode 1. An intro to the podcast!
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation Full Transcript: https://www.keymakernation.com/podcast/1