This is the most common problem I see among coaches in their content.

They talk to their audience as if they are talking to people like themselves.

So hear me out.

Your prospects DO NOT hear your language.

They don't comprehend your vocabulary.

Here is an example.

Your copy says something like, "break the victim hood so you can..."

Just because you know XYZ is called "victim mentality" does not mean they too can identify their victim hood when you mention it in your copy (unless of course they start working with you).

How often do you see a person with victim mentality being AWARE of his victim hood?

He isnt ...

What they know is how they feel which YOU call victim mentality.

It is important to create your content in YOUR client's language than your own language.

So, it speaks to them directly, hits the right chords and resonates with them.

Your prospects are not at your level.

There is a reason why you are the coach for them and they are not.

Join me and other like-minded women coaches who are creating ripples in the coaching industry https://www.facebook.com/groups/copyandfunnels
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