In this podcast episode, Dave Kozak and Steve Cook, discuss the importance of pricing in business and how to do it effectively. They explain that setting prices based solely on what competitors charge is not a good strategy, as businesses need to differentiate themselves from their competitors. They also emphasize the need to regularly evaluate and adjust pricing, rather than waiting too long to do so. They conclude that businesses should aim to maximize their profits and returns by pricing their products or services according to the value they provide.

Hello and welcome to Paradigm Playbook—a podcast for entrepreneurs in the business of sports.  I’m Dave Kozak with my co-host Steve Cook. 

For years, we’ve compared notes on the business books we’ve read and the concepts that helped shape our own success in business, in sports, and in life. This podcast will give you the critical takeaways in just 15 minutes a week—
 it’s a quick and easy playbook for building a winning sports business.

Paradigm Playbook members, your exclusive content—including the related Page from the Playbook and Game Plan video for applying this concept to your business—are available now. Check your inbox today.

 Visit paradigmplaybook.com for past episodes and additional resources for running a successful sports business. See you next week.