In this episode, we discuss the why factor.

Our inspiration comes from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.

Sinek says... People don't buy what you do; they buy why you do it.

Ultimately, our brains pull us toward leaders who are not full of features and pricing structures, but towards those who inspire us, who we believe in.

What part of your endeavor appeals to the “gut feeling” of your customers or employees? 

Hello and welcome to Paradigm Playbook—a podcast for entrepreneurs in the business of sports.  I’m Dave Kozak with my co-host Steve Cook. 

For years, we’ve compared notes on the business books we’ve read and the concepts that helped shape our own success in business, in sports, and in life. This podcast will give you the critical takeaways in just 15 minutes a week—
 it’s a quick and easy playbook for building a winning sports business.

Paradigm Playbook members, your exclusive content—including the related Page from the Playbook and Game Plan video for applying this concept to your business—are available now. Check your inbox today.

 Visit paradigmplaybook.com for past episodes and additional resources for running a successful sports business. See you next week.