Today we’re discussing the necessity of a marketing plan.  To build a successful business you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth.

Our inspiration comes from The 1-Page Marketing Plan:  Get New Customers, Make More Money, And Stand Out From the Crowd by Alan Dib

Dib says... One of the major mistakes made by most small business owners.  They go from working for an idiot boss to becoming an idiot boss!

Hello and welcome to Paradigm Playbook—a podcast for entrepreneurs in the business of sports.  I’m Dave Kozak with my co-host Steve Cook. 

For years, we’ve compared notes on the business books we’ve read and the concepts that helped shape our own success in business, in sports, and in life. This podcast will give you the critical takeaways in just 15 minutes a week—
 it’s a quick and easy playbook for building a winning sports business.

Paradigm Playbook members, your exclusive content—including the related Page from the Playbook and Game Plan video for applying this concept to your business—are available now. Check your inbox today.

 Visit paradigmplaybook.com for past episodes and additional resources for running a successful sports business. See you next week.