Today we discuss: Laws of Marketing –Violate Them at Your Own Risk.

Our inspiration comes from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.

It does not matter how artistic your ads are, how clever your slogans are, how much money you spend, or the volume of your marketing. If you violate the simple rules of marketing your campaign will fail. This book is both simplistic and profound. It makes sense that before entering any endeavor, whether it a game, a sport, or a business, to study the rules (Laws).

There are laws of nature, and laws of growth, so why shouldn’t there be laws of marketing.

Hello and welcome to Paradigm Playbook—a podcast for entrepreneurs in the business of sports. I’m Dave Kozak with my co-host Steve Cook.

For years, we’ve compared notes on the business books we’ve read and the concepts that helped shape our own success in business, in sports, and in life. This podcast will give you the critical takeaways in just 15 minutes a week—
it’s a quick and easy playbook for building a winning sports business.

Paradigm Playbook members, your exclusive content—including the related Page from the Playbook and Game Plan video for applying this concept to your business—are available now. Check your inbox today.

Visit paradigmplaybook.com for past episodes and additional resources for running a successful sports business. See you next week.