In this episode, we discuss: Change, Good or Bad, but Inevitable.

Inspired by the book: Who Moved My Cheese, An A-Mazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson.

Johnson says: What you are afraid of is never as bad as what you imagine. The fear you let build up in your mind is worse than the situation that actually exists.

Written in the form of a parable, this book has become a staple in the corporate world of change. When changes are announced, the usual reaction is fear. We anticipate the unknown as being bad. This book has many simple lessons taught in a fun way.

One of the really fun aspects is the messages that are written on the walls of the maze. The messages are literally the handwriting on the wall.

Hello and welcome to Paradigm Playbook—a podcast for entrepreneurs in the business of sports. I’m Dave Kozak with my co-host Steve Cook.

For years, we’ve compared notes on the business books we’ve read and the concepts that helped shape our own success in business, in sports, and in life. This podcast will give you the critical takeaways in just 15 minutes a week—
it’s a quick and easy playbook for building a winning sports business.

Paradigm Playbook members, your exclusive content—including the related Page from the Playbook and Game Plan video for applying this concept to your business—are available now. Check your inbox today.

Visit paradigmplaybook.com for past episodes and additional resources for running a successful sports business. See you next week.