Today we’re discussing:  Customer Focus is Everything.

Our inspiration comes from Raving Fans –A Revolutionary Approach to Customer Service by Ken Blanchard and Sheldon Bowles.

Blanchard says - Your customers are only satisfied because their expectations are so low and because no one else is doing better.  Just having satisfied customers isn’t good enough anymore.  If you really want a booming business, you have to create Raving Fans.

Hello and welcome to Paradigm Playbook—a podcast for entrepreneurs in the business of sports.  I’m Dave Kozak with my co-host Steve Cook. 

For years, we’ve compared notes on the business books we’ve read and the concepts that helped shape our own success in business, in sports, and in life. This podcast will give you the critical takeaways in just 15 minutes a week—
 it’s a quick and easy playbook for building a winning sports business.

Paradigm Playbook members, your exclusive content—including the related Page from the Playbook and Game Plan video for applying this concept to your business—are available now. Check your inbox today.

 Visit paradigmplaybook.com for past episodes and additional resources for running a successful sports business. See you next week.