This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business.

You'll hear:

• Three factors of a great website - strategy, site design, and showing up, and how they all contribute to noticeable growth

• Understanding how a strategic website design can help grow your creative small business

• The importance of aligning the messaging and design with your ideal client's needs and struggles, so they feel understood, leading to increased conversion rates

• Combining visual elements such as colors, logos, design and messaging to create a customer experience that makes them feel at home on your website

• How a clear customer journey, messaging, and branding can help you attract the right clients while repelling those who don't align with your business objectives

• The advantages of prioritizing good design for your website - from building credibility and trust with potential buyers to higher conversion rates and increased referrals

• How technical website design elements such as SEO, site speed, mobile optimization, media file sizing, and using suitable keywords all combine to ensure you rank high in search engines, leading to more traffic

Next week, I'll be sharing how to get a strategic website for your creative small business. We'll talk DIY, Full Custom Design, and Templates, from cost to time commitment, to the people you might want on your team to get a killer website.