Hosted by Tracy Martin, Director of Dealer Development and Justin Rankin, Member Development Manager. 

This exciting new series will focus on how to sell to the generations. Part One starts with a look at the mysterious "millennial" and how to most effectively market and sell to them. This detailed discussion will tackle topics including:

• brand loyalty
• effective messaging
• digital do's and don'ts
• effective discounts and promotions
• the "ABCs" of selling won't work - it's all about the "ABH" with millennials