Retired Navy Seal commander and human performance expert, Rich Diviney, shares the 25 attributes for optimal performance, while sprinkling in some seriously cool stories of his time as a Navy SEAL.

During his 20 + year career, Rich completed more than 13 overseas deployments. As an officer in charge of training for a specialized command, he was involved in an extremely specialized SEAL selection process, weeding out extraordinary individuals down to just the elite few.

During this process, he discovered what set the chosen SEALs apart and what makes a person more successful and thrive in life, comes down to attributes. True optimal performance goes beyond just skill.

In his book, The Attributes: 25 Hidden Drivers of Optimal Performance, Diviney explains that skills are different than attributes. Skills direct our behavior in known and specific environment. They tell us how and when to do something but they're not inherent in us. Skills do not tell us how we're going to show up in times of stress, challenge, and uncertainty. It is in those times that we lean on our attributes.

Attributes dictate how we behave, react, and perform; how we are going to show up in life. We are all born with all the attributes, but the difference in each one of us is the level of which we have each attribute. The idea is to understand where you show up with the attributes and then understand inside of what context of life you're trying to operate or succeed.

Since retiring from the Navy, Rich has worked as a speaker, facilitator, and consultant with the Chapman & Co Leadership Institute, Simon Sinek Inc., and is now founder and CEO of The Attributes Inc. Currently Rich speaks and consults on leadership, high performing teams, assessment & selection, and optimal performance.

Rich has worked with thousands of businesses, athletic, and military leaders from organizations such as American Airlines, Meijer Inc., the San Francisco 49ers, Pegasystems, Zoom, and Deloitte.

To Rich and all the brave men and women who serve or have served our country, THANK YOU FOR YOUR SERVICE.

Take the attribute assessments or connect with Rich:
https://theattributes.com/

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