Three years ago, I made a new rule in my business that I've followed to this day: I do not do one-off sessions, especially with new clients.

The reason is simple: As a coach, my ultimate allegiance is to helping my clients create sustained results in their businesses. While I can help my clients make some amazing progress in just a couple of sessions, the truth is that it takes a more sustained coaching relationship to help my clients create lasting results.

In this episode, I talk about why I don't do one-off coaching sessions, and how that's enabled me to better serve my coaching clients.

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