Who is your ideal reader? It’s a tricky question for academics. Now that I’ve been a book coach for some time, I can tell you that the vast majority of authors never stop to think about who they are actually writing the book for. If you don’t know who this audience is, or if the default audience is Reviewer #2, then it completely shows through in your writing. In this episode, I share with you a simple set of questions you can use to figure out who your ideal reader is so that your own unique voice can shine through

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