Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.

My approach was to look at in this way:

• what is mymagic?
• How does it work?
• Rollout, costs, and questions
• Patents driving it
• customer relationship management
• Pros and Cons
• My thoughts

In the podcast, I quote from several articles. Including: * At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) * Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience * How the MagicBand and MyMagic+ Works

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