Walter Landor famously said, "Products are made in the factory, but brands are created in the mind." So how can we, solopreneurs, entrepreneurs, or freelancers, utilize our branding to create long-term growth?

In this episode, Anna Mannerfelt from Wired Mustang discusses branding and how the ongoing perception from your audience can make or break your business.

She spells out the importance of establishing your brand guidelines to achieve consistency in your marketing. Then, she reviews the four steps our brain takes to interpret the things we see (colors, then shapes, followed by images, lastly, words) to tips on making your brand bold and stand out in a sea of others.

We also discuss the psychology behind human emotionality when making a purchase and how guiding gut feelings toward your brand results in consumers' trust.

Connect with Wired Mustang:
Website
Instagram
Facebook

Or connect with Anna on Linkedin: https://www.linkedin.com/in/anna-mannerfelt

For additional sites mentioned in the episode, check out our links here:

• https://www.canva.com/colors/ - for the color palette generator and color meanings
• https://www.legalzoom.com/ - for information on registering your brand as a trademark