"85% of the world's population needs orthodontic dental treatment, but only 1% can actually get it." Imagine if you could tap into this colossal market and provide dentists with more opportunity, whilst also boosting their personal revenue potential...?

Imagine no more - because this week's guest, Nipun Kathuria is here to demonstrate exactly how the team at Smile Genius Dental are achieving this. Let's talk startups!

Their path to market is a careful, methodical one, with plenty of testing, plenty of user feedback, and plenty of research. At this early-stage of a startup business, it's important to take the time to define what the business is and who it's for, and build up a brand that really fits the market - as opposed to rushing something and getting it completely wrong.

But Nipun's no stranger to this approach - he's got a strong marketing background behind him, so he understands more than anyone why timing is so key. And, coupled with his dental expert team, he knows all about the hidden secrets of the dental world that he's keen to put right.

What secrets you ask?! Well, did you know that not all dentists floss their own teeth regularly?

If you want to learn more home truths, this episode is a must-listen, as hosts Demos Demetriou and Nargis Jafferali challenge Nipun and ask those difficult questions. (We've even got time for a quick quiz!)

How is Smile Genius Dental revolutionising the digital dentistry sector? Let's find out...

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Find out more about what we’re doing at blazon: https://www.byblazon.com/ and make sure you hit that SUBSCRIBE button on your podcast player so you don’t miss out on our next episode!

Nargis Jafferali and Demos Demetriou will be asking those difficult questions to get advice and insights from our next guest. We’ll see you there!

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