Do cold emails work in 2023?

Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall?

The answer to those questions are yes, yes, and no need to be icky. On this episode of the Talk Copy to Me podcast, I'm so fortunate to welcome Laura Lopuch to talk about cold emailing and how to go about it strategically and successfully. You'll learn effective strategies for crafting engaging emails and cold pitching successfully. And successful means two things: First, and most importantly, it means reaching out as a human and not a sleezy salesperson. But successful also means getting the result you were hoping for....and with the many types of cold pitches you can send (Hint: it's not just "Hire Me!"), you're going to be excited for the results you can get.

Listen to the episode and read the full show notes:

Learn more about our guest expert, Laura Lopuch

Laura Lopuch is a cold email maverick. She helps solo entrepreneurs send cold and pitch emails that get new clients without the sleaze or big time suck.

Four months after launching her business, she grew it by 1400% and signed a $20,000 client from just cold emails. She has since helped her clients get their next big $10k or $25k client with cold emails, using her powerful ‘The Relevancy Method.’

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.