I'm going to be honest with you from the very beginning: I am a geek for all things SEO.

I love the value it delivers. I love keyword research and the "game" of determining the best keywords and tracking them over time. I love using those keywords as I write my copy and making all the strategic decisions necessary to ensure I'm following SEO best practices.

But not everyone loves SEO as much as I do. And I can understand why — SEO can be difficult to understand at first.

But that doesn't mean it has to be hard to understand forever!

I thought recording an SEO podcast for beginners would help the Talk Copy to Me podcast listeners understand the basics of SEO before we dive into how SEO in regard to website copy, content, and off-site optimization for podcasts and video shows.

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Here's exactly what was discussed on the show:

• What SEO means and why all brands and businesses should consider investing in it
• How SEO gives you the freedom not to rely on paid advertisements or social media performances and still attract an ideal audience
• SEO allows you to attract the right people by meeting them where they're at — specifically their level of readiness, education, and interest
• Why SEO is a must have for your website, podcast or YouTube channel
• SEO works in the long term and can potentially serve you for years
• How search volume and competition help you make educated decisions on which focus keywords to use
• Where the focus keywords belong on web pages, blog posts, and podcast and YouTube content
• Why amassing SEO content will open more doors for your business

Here are the resources that were referenced on this episode:

• The Social Slowdown podcast https://www.socialslowdown.com/
• Google’s Guide: Documentation on SEO best practices https://developers.google.com/search/docs/basics/get-started

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Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.

She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you need quick SEO guidance — https://erinollila.com/copy-coaching/
• Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
• Reach out Erin on Instagram — http://instagram.com/erinollila
• Find her on Facebook — http://facebook.com/erinollilacreative
• Connect on LinkedIn — http://linkedin.com/in/erinollila