It’s been said that managers do things right and leaders do the right things. The former is about efficiency the latter is about effectiveness. It is easy to be busy but hard to work on the right things. Leaders must focus on doing the right things − those matters crucial to the success of the company. In short, effective leaders must drive the focus of the organization. Leaders must channel the time, talent, energy and resources of the organization to tackle key priorities and goals.

Owners must constantly ask, “What’s Important Now (WIN)?”

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