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Today we're going to do something a little different. We're not going to speak on a specific topic, rather we're going to talk about what are some of the most important questions that you should be asking during due diligence with the franchisees of any franchise that you're investigating.

I think this is so important and this is actually the "S" in our proprietary franchise roadmap system. And the "S" actually stands for "serious". It's where you're getting serious and you're doing your due diligence and talking to other franchisees. It's great that you can get that real-life experience and kind of understand the dynamics of the business versus starting it from scratch and having no clue (which is really hard and very risky).

We'll help you with this and we actually will provide you with a full list of these questions if you ask us for them. These questions are broken up into categories. The reason that they're broken up into categories is that it's easy for you to lump them together during your franchisee conversations. When you're asking franchisees it's really easy, and we can speak from experience here because we went through this with our franchise, to get lost and go all over the place in those interviews. So it's really critical that you have some type of structure to your questioning. So these questions are broken into categories, which I'm going to go through these next few episodes, so I'm not going to do them all today. We're going to start off with history and competency. I can't even say that word ... I guess I'm incompetent. So I'm going to ask Stacey these questions and what I'd like her do is to answer them with maybe something from our experience or from one of our clients' experience and tell you why this question is so important to ask.

Let's start off with number one, you ready?

In history and competency, number one is what did you do before you purchased the franchise? So you're asking another franchisee this.

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