In Grocery Aisle 2, Spencer Price and Brittain Ladd continue their conversation, focusing on how the grocery industry attempts to meet Gen Z's expectations of Everything Should Just... Work.

About Spencer Price
As a sophomore at USC, Spencer asked the question we’ve all asked our friends before: “What should we eat?” The answer would eventually lead him to leave the university to co-found Halla.
As CEO, Spencer leads Halla’s strategic vision and value offering, and works to build Halla’s relationships with customers, vendors, and investors. Spencer is the recipient of a GenNext award from Progressive Grocer magazine recognizing young leaders of the Grocery Industry and a frequent speaker at retail industry events. He is a regular contributor to Entrepreneur magazine and has been featured in media including Today’s Grocer, Total Retail, Grocery Dive, and many more. Outside of work, Spencer can be found somewhere in the mountains — hiking, camping, or skiing.
https://www.linkedin.com/in/spencerhprice/

About Brittian Ladd
Brittian is a strategist, supply chain, and logistics industry expert. He has appeared on every major network globally including CNN, Fox, BBC, and multiple stations in Japan, China, Russia, and Latin America. He is a contributor to such publications as Forbes, Observer, and numerous industry publications. His articles and opinions are valued by the media and the public. In 2013, he wrote a research paper titled A Beautiful Way to Save Woolworths where he applied game theory to the global grocery industry. As a result of his research, he recommended that Amazon acquire Whole Foods. When Amazon did acquire Whole Foods in June 2017, news organizations globally linked to his paper. A Beautiful Way to Save Woolworths is referred to as “the Bible of grocery retailing” and continues to be referenced and read globally.
https://www.linkedin.com/in/brittainladd/

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