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Who knew that a one-off software partnership 7 years ago would change everything for entero AG?
Fast-forward to today: six active partnerships, a sixfold revenue increase, and a consulting firm that’s reimagined how it grows.
In this episode, Henning Heesch, Co-founder and CEO of entero AG, joins host Sammy Gebele to unpack how a chance collaboration with a Dutch software company became the blueprint for an entirely new go-to-market model. Henning walks through how he and his team built a partner-first strategy that now accounts for 80% of their business growth—starting with no formal playbook, just strong client relationships and a willingness to test the waters.
You'll learn:
- How one project turned into a repeatable partner-led growth strategy
- The onboarding blueprint that makes clients feel like they’re talking to one firm
- Why entero invests before the first project is even signed
- The business case behind German legal entities & shared accountability
- Henning’s 6-step playbook for consulting leaders starting with partnerships
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Get in touch with Henning on LinkedIn: https://www.linkedin.com/in/henning-heesch/
Henning's business book recommendations:
Flawless Consulting by Peter Block | https://www.amazon.de/-/en/Flawless-Consulting-Guide-Getting-Expertise/dp/1394177305/
Stewardship by Peter Block | https://www.amazon.de/-/en/Stewardship-Choosing-Service-over-Self-Interest/dp/160994822X/
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About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.
Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!
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Thanks to our friends at SAWOO for producing this episode with us!