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What’s in this episode:What separates average producers from the ones hitting 40… 50… even 100 apps in a month?

It’s not better leads.
It’s not luck.
And it’s not some secret script no one else has.

In this episode, Michael and Courtney sit down with two high-producing agents from the Burke’s Agency who are executing at a high level right now.

Waldis has hit Century Club — 100 apps in a single month.
Abe consistently produces 30–50 items monthly with zero prior sales experience.

So what are they doing differently?

They break down:

• Why culture drives production more than comp plans
• What “CEO of your desk” really means
• How healthy competition builds winners
• Why reinventing the wheel during a slump makes it worse
• How to rebuild your funnel after vacation
• The power of active listening to increase items per household
• The 1% daily growth rule that compounds into elite production

They also get real about struggles. Bad months. Empty funnels. Mental dips. And exactly how they work through it without blaming leads, the market, or their carrier.

If you’re a producer who wants more consistency, more control, and bigger months — this episode gives you the blueprint.

Discipline. Process. Ownership.
That’s what creates 100-app months.

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