Have you ever noticed the parallels between Running and Business?

Richard, the CEO of Runderwear, came on our podcast with his marketing director, Simon too, to show how applying these simple principles from their childhood passion has led to a UK-leading brand. Richard is one of the most down-to-earth & passionate people I've met in this space.

Topics Covered:

• Runderwear vision for runners worldwide
• Expanding to the U.S.
• The long-term goal
• Capturing authentic content for your community
• Making money to fund your passion (business)

If you want real, honest insights into the marathon of building a DTC brand this is the episode for you.

Listen out too for his extremely unique way (it involved cardboard, dancing, busking, and Britains got talent)

-Stay True to yourself

Richard Edmonds: www.linkedin.com/in/richard-edmonds-53999619/

Simon Lilly: www.linkedin.com/in/simonlilly/

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/