Technological steps are needed to reinforce your practice's online presence, ensuring that when a patient or stakeholder 'Googles' your business name, it's first in line on the search engine. In this conversation, the Vice President of My Social Practice, Adrian Lefler, joins our host, Steven Sidmore, to discuss Google My Business and how better rankings will affect patient outreach. They also discuss how to understand and analyze your current rankings, competitor rankings, and what you can do with that information to incite positive change.