Our feeds have been flooded with marketing predictions for next year. But does anything ever really change?
To quote Jeff Bezos: “I do get asked, quite frequently, ‘what’s going to change in the next 10 years?’ I rarely get asked, ‘what’s not going to change?’ You can work on those things with the confidence to know that all the energy you put into them today is still going to pay dividends in the years to come.”
In this week’s podcast, we compare the Forbes’ ecommerce trends lists for 2013 and 2023.
What’s changed? Not a lot! Ed and Tom discuss what consistency means for our marketing strategies.
Thank you for listening!
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