Ed kicks this one off by talking about terrorist recruitment. Bear with us…

People need to be influenced multiple times. As marketers, we need to reach people multiple times through multiple channels of influence to really make – and create – an impression.

On this week’s podcast, Ed advises marketers to:

• Work with influencers in overlapping communities
• Encourage referral chains
• Show the aggregation of reviews to highlight how many reviews you’ve got overall
• Target adverts to word-of-mouth areas, to add another impression to the mix

Listen to the podcast to find out why all of this matters, and what a study on terrorist recruitment can tell us about marketing.

Thank you for listening!

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