You're probably familiar with the concept of social proof but doing it wrong can have big consequences for your campaign as one university found out.

In this episode Tom and Ed are joined by Phill Agnew, host of the consumer psychology podcast, nudge.

In the episode you'll learn that social proof is much more than just testimonials on the website; how the relationships between your customers are more important than you might think and finally, how not to do social proof with some practical examples to help you avoid the traps.

Phil can be found at https://www.nudgepodcast.com/

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