We create 1 trillion MB of data each day, so trying to be heard as a marketer in a noisy world is hugely difficult. 

Learn how the behavioural science behind marketing means that we filter out the noise unconsciously – and how we can circumvent this brain filtering using the “new car effect”.  

Tom Ridges and data scientist Ed Barter join Harry and Jon on The Tech Marketing Podcast to discuss their AI audience targeting intelligence platform that delivers insights from first-party data to help you find your next customer.

Original episode here: https://open.spotify.com/show/02WqHjR0JIGOFAQlPNKpSB?si=d65a54bb3b494f66