In this episode, we discuss augmented reality with David Ripert:

• The difference between augmented reality (AR) and virtual reality (VR),
• How we interact with it in our day to day lives already,
• How technology has evolved in relation to AR,
• Uses of AR in campaigns, e-commerce, and examples by specific brands,
• And much more...

David Ripert is a co-founder and the CEO of Poplar Studios – a leading AR and 3D platform for marketing and eCommerce. He also heads up the UK chapter of the VR / AR Association, advises several start-ups in this space, and sits on the board of a few charities, including Save the Children.

To see examples of AR in action, have a look at the case studies and effects directory from Poplar Studios.

If you want to get in touch to chat about anything regarding the podcast, shoot me a message via phoebe@creativeventures.info!