For many years, people have been talking about the decline of the book, with shorter attention spans and a general thirst for instant gratification. However, recent research released by Four Communications in partnership with Emirates Literature Foundation, a not-for-profit organisation spreading literacy and the love of reading across the United Arab Emirates and the Middle East has seen reading and books make a major mainstream come-back since the start of the pandemic. 

Truda Spruyt, Managing director Culture at Four Communications and Natalie Amos, Managing Director Lifestyle MENA join Ahlam Bolooki, Director of Emirates Airline Festival of Literature and Andrea Gissdal, Head of Marketing and Communications, Emirates Literature Foundation to discuss the latest trends in literature and reading which have been unveiled in the report.