Today, we talk about practicing content strategy in an agency setting and why agencies are essential to developing and creating content strategies for their clients. That means if you’re leading a practice at an agency, you need to sell the work you do, which means being able to demonstrate the value of that work, providing insights about the work you’re doing and creating a vision for how that work gets done. 

Sam Barrett and Rebecca Steurer talk about practicing content strategy in an agency environment and what that means.