The qualitative goals always need to drive the quantitative. Said another way, just because you can measure something doesn't mean it is the RIGHT thing to measure. 

If you would like to talk more about growing your business I can be reached at gbeck@focalpointcoaching.com or greg@captacs.com. You can also find me on LinkedIn (www.linkedin.com/in/greg-beck) or at the websites below

Business Growth Scorecard:  https://businessgrowth-gregbeck.scoreapp.com

https://gregbeck.focalpointcoaching.com

https://www.capital-tactics.com