I get a lot of heat for this but I firmly believe you cannot "corporatize" an experience-based business. You can scale it but if you treat is like a manufacturing company you will fail. Starbucks is being hit in the face with that pretty hard right now.
If you would like to talk more about growing your business I can be reached at gbeck@focalpointcoaching.com or greg@captacs.com. You can also find me on LinkedIn (www.linkedin.com/in/greg-beck) or at the websites below
Business Growth Scorecard: https://businessgrowth-gregbeck.scoreapp.com
https://gregbeck.focalpointcoaching.com
https://www.capital-tactics.com