Many companies looking for growth follow this typical playbook: start with SEO, SEM, content, follow with media buying, and then, after a while, develop partnerships as a growth channel. However, HeyCarson took a different approach: they began with partnerships and community as their main road to market from day 1. Today, they are the #1 rated official Shopify expert service company.

Ed Ceballos, Head of Partnerships at Everflow, was able to catch up with Jonathan Kennedy, Founder & CEO at HeyCarson, to talk about partnerships in a services business and the valuable learnings from bad ideas that turned into valuable lessons.

HeyCarson is the leading Shopify expert team and hub for growing Shopify brands to handle short-term projects, recurring needs, and full-time Shopify work.